eCommerce
Creature Comforts
Job Type
Shopify
Client Location
Glasgow, Scotland
Launch Date
April 2024
Website
creaturecomfortsglasgow.com01.-
Brief
About The Project
Creature Comforts is an independent pet store with multiple branches throughout Glasgow and the surrounding areas. In addition to their successful brick-and-mortar business, this family-run brand also operated an online store through WooCommerce.
Recognising the need for a more modern and efficient platform, we approached Creature Comforts with the proposition of migrating their website to Shopify, a platform better suited to the evolving needs of their business. After meeting with the client and demonstrating Shopify’s capabilities, we collectively agreed that this was the right step forward.
02.-
the build
Our Design Process
We began the project by exporting their product database from WooCommerce and restructuring the data, including product variations, into a format compatible with Shopify. Populating the store with products at this early stage allowed us to quickly build a preview of the website, showcasing the homepage, collections, and product pages within the first couple of weeks. This early preview gave the client an opportunity to see our fresh take on their website design, both on desktop and mobile devices, where the majority of their traffic originates.
During this phase, we also invited the client to our office for an onboarding session. We provided training on Shopify, covering topics such as adding and editing products, creating new collections, and customer segmentation for targeted marketing. Behind the scenes, we implemented key features, including the configuration of pickup locations, a postcode-based shipping app, and integration with Google, Facebook, and Instagram. As we approached the launch, we added a subscription app that allows customers to subscribe and save on Creature Comforts’ range of FORRESTERS products.
03.-
Results
Project Completion & Launch
After a final website preview and a brief meeting with the client to complete the store handover, we launched the new site. We also sent a marketing email to their subscriber list via Shopify Email, introducing past and present customers to the new-look Creature Comforts and its refreshed online catalogue.
Since the website launch, Nexus has continued to support the Creature Comforts team with ad hoc updates and regular email marketing campaigns to keep their subscriber list engaged with the brand.